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Shein Sees Success with SheGlam Beauty

Makeup portfolio is expanding as well as the brand's international retail footprint.

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By: Melissa Meisel

Global retailer Shein is best known for its affordable clothing — but its color cosmetics brand SheGlam is also on the rise in 2024.

As reported in Happi, the company collaborated for a Harry Potter makeup line last year and is launching a new brow product for Summer 2024, Brow-fection Angled Brush & Dip.

Retail Grows in 2024

SheGlam made its brick-and-mortar debut at the UAE’s Mall of the Emirates in November 2023 at department store Centrepoint. Products were then sold in Dubai with plans to grow in the Middle East by the end of 2024, according to reports.

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